The Brussels Times: “Beyond GDP: Well-being as a recipe to build a sustainable EU economy”

Our Wellbeing Ambassador and WHO Special Envoy for the European region Vytenis Andriukaitis authored an op-ed on the Brussels Times, titled “Beyond GDP: Well-being as a recipe to build a sustainable EU economy,” published on January 21, 2021.

“The coronavirus pandemic has shaken our European continent and the world alike. It has tested the resilience of our economy. One where economic growth equals wealth, while social inequality and environmental sustainability take a back seat.

COVID-19 has done its damage, but as our European history teaches us, there is a silver lining even in the darkest crisis. This time, it is the generational opportunity to rethink the existing economic model and mould a European Health Union that caters first and foremost for the well-being of its people.”

Read the op-ed on the Brussels Times.